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Advertiser vs Consumer: How can we bring the love back?

Is the relationship between advertisers and consumers hitting a rough patch? As any good marriage counselor will tell you the root to a good marriage is communication, communication, communication....

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33 Reasons To Do A News Release

Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know what you are doing. For...

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Getting Word of Mouth Started: New Book PR Method

uthors and business people often go to extremes to publicize their book or product launch. Sometimes, the most successful method can appear in front of them. Take for example, book publicity. It is the...

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